AI Presence Index

How much Brazilian brands appear in AI answers, in two cuts: by national sector, and by sector and market.

Cut 1

National, by sector

Category and product questions, comparing the leading brands of each sector on Google, AI Overviews, ChatGPT, Gemini, Perplexity and Bing. The picture the board understands.

Cut 2

Local, by sector and market

Questions with purchase intent and a geographic cut, the kind that generates clients for whoever serves a radius. It is the cut nobody else publishes.

Methodology published in full

An index that third parties cannot reproduce is not an index, it is advertising.

What counts

  • Real commercial questions, not vanity terms
  • Six AIs, the same question in the same window
  • A check is a successful query; a failed one does not count
  • The percentage always published with the total number of checks

What is left out, and why

  • Sector with few checks: a small sample becomes a wrong headline
  • Sector with few brands: two competitors do not describe a market
  • A brand without its own baseline goes into the aggregate, but is not named
  • A poorly placed brand is not named

The scale behind it

6

engines measured

weekly

measurement frequency

open

methodology

first edition

First edition in preparation. Sectors only enter when they have a sample large enough to survive challenge, and the exclusion is published alongside, with the reason.

By sector

Twenty sectors, and the ranking of each

A sector only enters when it has a sample that survives challenge: 200 checks in the period and 5 brands distinct ones measured. Those that did not pass appear here all the same, with the reason.

Health & Wellnessawaiting sampleBeauty & Aestheticsawaiting sampleFood & Beverageawaiting sampleHome & Constructionawaiting sampleVehicles & Automotiveawaiting sampleEducation & Coursesawaiting sampleLegal & Accountingawaiting samplePets & Animalsawaiting sampleSport & Fitnessawaiting sampleTechnology & ITawaiting sampleEvents & Leisureawaiting sampleFashion & Apparelawaiting sampleHome & Decorawaiting sampleProfessional Servicesawaiting sampleTravel & Hospitalityawaiting sampleReligion & Spiritualityawaiting sampleAgriculture & Ruralawaiting sampleIndustry & B2Bawaiting sampleLogistics & Transportawaiting sampleOthersawaiting sample

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